There are some in management, not many, but some, who live and breathe the notion of the Mission Statement. These people tend to be almost evangelical about it, preaching the gospel and importance ...
In order to understand why “re-shoring” makes sense, you’ve first got to understand why off-shoring made sense. Off-shoring (along with “downsizing” and “rightsizing”- probably two of the most despised terms in business) began ...
More American-based companies than ever are doing business in China, or at least learning from their Eastern counterparts. This trend doesn’t only apply to large businesses, but smaller ones too. This movement is ...
Advertising on a tight budget doesn't have to mean compromising strong advertising messages and strategies. Many influential forms of advertising cost very little money ...
In many ways, Star Trek invented the world we live in today. Don’t believe me? Go back and watch a few episodes of the original TV show. You’ll see the communications officer ...
Online press releases need to hit all the same basic markers that their print cousins need to hit, then they need to go a little bit further. The reason this is so is ...
You’ve probably heard a lot about social media marketing, and if you’re not already engaged in it, you probably want to be, if for no other reason than the fact that your competitors ...
People claim they like new experiences, which may be true, but it is also true that many people don’t like changes in the things to which they have grown accustomed. In our ever-expanding ...
Let's face it, at the current pace of technological change, you could wear yourself, your IT staff, and your customers out by constantly adapting new ...
Establishing a great brand that customers love doesn’t happen overnight. It takes careful planning, clean and consistent design, and a stellar marketing plan with a robust technology component. When a business has all ...
December 30th, 2025
December 29th, 2025