You need some new ideas to spruce up your marketing campaign, but you don’t have a ton of money to spend. How do you do it? Here are a couple of tips to help you start thinking big.

Share Interesting News on Social Media

Bring important news about your company to Twitter. Twitter, Facebook, and other Social Media platforms allow the quick release of valuable news and information to your audience. Watch to see which pieces of content get the most comments, likes, or shares.  From there, figure out what you should be posting more often. If people like when you post tips about managing their own businesses, post more of that content.

Save Time on Social Media

One of the biggest problems with social media is that a lot of people think it's too time consuming. However, there are dozens of tools that make social media easy to control. TweetDeck, for example, allows you to post a news story or similar link to all of your social media platforms with a single click. Use this to your advantage and schedule posts ahead of time to go out to all of your social media platforms.

Have Some Fun

Games are a valuable tool in a world of overworked people. A game can be a welcome relief from the hustle and bustle of the workplace for many people, which means more people will choose to participate if given the opportunity. Tie in your game with something important about your company. For example, create a game that involves making the name of your company into an interesting acronym. Take the best ones that you can find and poll your audience to see which one they find to be most interesting and creative. Tally up the votes, and do a shoutout to the person who won.  Maybe you can offer a coupon as well to encourage participation in the contests and games to come. Games are fun to play, no matter how old you are - so this kind of tactic works for all ages of audiences.