When email marketing is used correctly, it can bring great success to a company. Nurture sequences, exclusive offers, and other email campaigns can bring in more loyal customers. However, email marketing is also easy to mess up, and here are a few ways to do so.

Forgetting a Professional is Best

Sometimes people think they’ve used email so long that they know exactly how to market through it. After all, they’re the experts at receiving emails, and they know what’s worked on them in the past. However, this usually means a business plans of sending mass messages. This causes a couple of issues, including limiting the number of people you can send an email to, and a higher likelihood of your message getting caught by a spam filter. You also have no way to track the message or to encourage people to sign up for your mailing list. Hire a professional. They’ll get it right the first time.

Sending Unwanted Emails

You shouldn’t send emails to people who have not signed up for your list – period. It’s against the law, but people will also send your email right to the spam box where all of the other unsolicited email goes. No matter how interesting you think your company is, not everyone is going to want to receive your content. Make quality emails and seek out those who actually DO want to read what you have to say.

In short, make sure that you market correctly, else you may wind up losing more customers than gaining. When it doubt, consult a trained email marketing professional until you at least get the hang of what you’re doing.