Historically, video content has not been search engine friendly. Anything that moves has been hard for Google bots to read, making it impossible to index your website correctly. This is why many companies and experts will recommend you use writing and not pictures to get a particular idea across. Otherwise, you risk not even being ranked on search engines to begin with. However, there are a few ways to optimize your video content. Here are a couple of ideas.
An Excellent Headline with Researched Keywords
If your headline is weak, and it’s not properly keyworded, you won’t reach your target audience in the first place (especially on YouTube). “Video of cute dog” is not as effective as “Darling Puppy Plays with Frog in Sacramento, CA”. However, make sure your title is under sixty characters or so; that’s how much Google can show in search results. The video title is the only part of a video that’s visible from the “outside,” and it’s important you use that very small amount of space wisely.
Tags Should Contain Ample Keywords
A web search triggers a search engine to pick up on titles and tags. Obviously, a search engine can’t effectively search your entire video for the topic and then return the result to the searcher within a reasonable amount of time. To avoid that kind of lag – and that kind of technology – search engines use tags and titles to figure out what your video is about. Don’t stuff your keywords by putting every single related phrase ever in your tags, but do use rich keywords that are searched often. If you don’t know which keywords are searched often, you can use Google’s AdSense to help you out.