When you need more customers but don’t have a huge budget for advertising, consider a simpler way: marketing. By marketing, you’re bringing your business to people that will be interested in your services. The best news is that you can improve your customer relations without a whole lot of money to do so.
Word Your Profiles Wisely
When you want a certain type of clientele to pay attention to you, you have to make sure you appeal to them in your writing. If your tone is stuffy and professional, it will likely not go over well with a young and hip audience. If your writing is informal and full of slang, an adult audience might not appreciate it and walk away. Target your tone towards your audience and you will see better results; fans will “groove” with your writing.
Cater to Your Clients
Treat your clients like you would an old friend. If they express that they need help with a particular marketing event, see if you can help them on a personal level. It’s likely you have many more connections than they do and you can find someone who can help. For example, if they’d like to host an event somewhere local to do a presentation, maybe you can track down a few restaurants in the area via Twitter hashtags. Often some place will respond because of the excellent opportunity for a sale.
Make Your Twitter Outgoing
Even though you represent a company, you don’t have to act like one. You can still be professional and clean without being uptight. Use your Twitter account to share news about your business, yes – but also use it to share new information with your audience. You can even use it to share exclusive deals and a daily user-asked question. It’s just a matter of time before you start seeing unsolicited Tweets about your company that lend it a good name.
